Marketing Industry Review

Marketing Industry Review

What’s Trending

  • Online retailer Asos has bought the Topshop, Topman, Miss Selfridge and HIIT brands from the Arcadia Group in a deal reportedly worth £295m.
  • Lego teams with Universal Music Group for TikTok-like kids app.
  • Super Bowl’s status as marketing bellwether diminished as brands play it safe.
  • Pringles brings video game zombie to life in Twitch livestream.
  • Coors pulls from ‘Inception’ to insert brand into dreams before Super Bowl LV.

Top News Stories

Get married at dunkin’

Dunkin’ is promoting its seasonal menu for Valentine’s Day with an experiential campaign that includes a chance for couples to get married or renew their vows in a drive-thru lane. Dunkin’s “Marriage is on the Menu” contest was inspired by a Dunkin’ employee who last fall got married at the drive-thru where she first met her husband.

Facebook reports record revenue

Facebook reported record revenue as marketers boosted ad spending during the holidays, while also warning about the possible negative effects on ad targeting from Apple’s stricter privacy
measures. CEO Mark Zuckerberg said in a Wednesday earnings call that his company increasingly sees Apple “as one of our biggest competitors.” Facebook’s profit climbed 53% to a record $11.2 billion in the fourth quarter.

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What’s Been Stacking Up

Apple CEO Tim Cook is calling for the reform of businesses that rely on misleading users, harvesting data and perpetuating extremism in order to avert a “social catastrophe”.

90+ major advertisers including Coca-Cola, Starbucks and Unilever have joined a growing list of latest major advertisers pulling advertising from Facebook amid concerns over hate speech and disinformation on the platform.

Old Spice is promoting new fragrance products with a series of ads that attempt to instill confidence in young men who have been crestfallen by the economic and emotional turmoil of the
past year.

7-Eleven will turn the Dallas location of its “luxury” 7-Eleven Evolution Store concept into a “gaming palace” before it opens to the public. The store will be available for two one-night stays (Feb. 26 and Feb. 28) for $11 via Airbnb beginning on Feb. 1.

EE’s ‘A Message For Teachers’ ad is in support of the mobile network operator’s ‘Lockdown Learning’ joint campaign with BT, offering unlimited data and Wi-Fi vouchers for home-schooling pupils who are struggling to get connected.